A responce to the Question
"Graphic Novels In Bookstores: How To Meet The Challenge?"
as posted on the Tartsvill message boards today.
Television, the drug of the Nation
Breeding ignorance and feeding radiation
Books, text driven books, have a hard time surviving in todays eye candy driven market,
they have to work very hard for every reader.
Literacy of any kind in the non-soundbite sense,
is Not exactly in it’s heyday in north american culture.
TV, Movies, Music....*Web is popular, but hard to make a real buck at.
Magazines are dying a slow and vapid jibering death as anything resembling content.
For the older crowd i think the answer is TV/Movies/Web.
I strike Movies of my list cus’ really so far most comic derived movies have not helped boost related comics sales/mass-market attention over all that much.
Ghosts world is an exception to the rule: Note it’s also the only one to directly involve the Creator, rather than a publisher, ?.
-CULT OF THE PERSONA-
Not the only game in town but you might mistake it for that, and it’s good for the smart creators pocket book, but i’d only ever take it in the smallest doses.
(...i don’t remember just now, Did MIB Involve/help Lowell Cunningham?)
So that leaves TV.
I don’t think shows based on books would help
unless the connection between was handled in a more seamless way.
And in that event,
TV would dominate the relationship
and ultimately be able to take or leave comics as trend dictates.
So i think the answer is...the Opra Book club
HAHAHAHAHA!
wait, no.......i’m serious!
Thing is, the Publishers or Artists are going to have to step up and offer it cu’s Opra don’t read no comic that i know of.
Seems to really be into ‘modern fiction’ from what i’ve seen in the shops.
Also “Kelly's Book Club” seems to have helped the books she picked.....
.......i’ve never seen this show, sounds kind of frightening.
Generally getting on the road and doing the talk show circuit.
Maybe opra would never go for it, doesnít mean no one will.
Which also means taking the help of marketing sharks and press writers.
At the same time, the publisher ships the books with “file under” classifications and full information packages on the book, the medium, and the press activity.
There is follow up and shmoozing involved, lots of letter writing (e-mail has made this more example, thought it’s a lot of work to maintain a good press contact list, Writers, reviewers, Tv producers.....etc & etc...100’s....they all come and go quite often), lots of research involved.
Shipping out large numbers of review copies to reviewers that are VERY carefully selected, contact is generally made first to ascertain interest. Ideally a relationship develops between the publisher or agent and the reviewers, Again lots of shmoozing/though in a professional manner is better.
The source of this bit of info has an advantage at this with a commanding but yet seductive purring phone voice. She’s also an accomplished writer and extremely sharp minded, which makes the letter writing work well for her....it can be a nack as much as a skill learned.
So in short Publishers and Artists probably need SMART and savvy marketing agents, the desire or willingness to go hock their shit...and not fuck up too much doing it.
Also as has been mentioned in depth (
here),
intelligent packaging & design that does not assault or otherwise alienate the readers.
A lot of the alt publishers are wise to this already.
For the younger market it gets messier, but also more options,
Gaming and very carefully conceived licensing....
...and again involves SMART & savvy marketing agents.
Or Publishers & Authors who think like one
and have the energy for all that.... it’s a lot a work.
As for the question of what to call them?
Graphic novels? comic novels? ???
Why not just call it a book or novel
or story and have done with it?
bound volumes containing information, fiction or non fiction,
fantasy or whatever.
Stores don’t know where to put em’?
Tell them!
over and over
till they feel stupid for miss-shelving them...
...oh but don’t forget to smile doing it.
*
E-commerce: A big, juicy, maybe. Recent evets like Tops over-so-fast-it-wasn't-a-problem crisis seems to indicate a true potential. But other recent events say....ah, well, maybe.
Webmarketing: At the very least an excellent and relatively low cost marketing tool, for the moment anyway. It makes all the before mentioned a lot more doable.