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in Montreal and greater Canada

23.8.04
Pradas woo the Pocket Protectors : Hollywood shops at San Diego
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Pradas woo the Pocket Protectors

By JOHANNA SCHNELLER

'Geek chic," proclaimed the headline on the front page of a recent Weekly Variety. Peter Bart, the trade paper's vice-president and editor-in-chief, wrote, "The annual carnival at Comic-Con" -- the convention of comic-book fans, webheads and gamesters that this year drew 75,000 attendees to San Diego from July 22 to 25 -- "reminds us that while Internet geeks don't yet rule the world, they sure scare the hell out of Hollywood."

Hollywood has long been called "high school with money," and it's hilarious that these days, the cool kids are so actively courting the nerds -- the Pradas wooing the Pocket Protectors. The powers that be thank geeks for the $2.9-billion (U.S.) earned worldwide by The Lord of the Rings trilogy, and for Spider-Man 2's $650-million gross, not to mention I, Robot's $150-million so far, The Day After Tomorrow's $535-million, Van Helsing's $269-million, and even the $700-plus-million brought in by both Shrek 2 and Harry Potter and the Prisoner of Azkaban. They also credit geeks with starting Internet buzz, streaming to opening weekends, and shelling out for movie merchandise.--->>>

max@Sequential : 6:35:56 PM
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