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Ringtone of truth What's in a ringtone? For funny man Terry Zulynik, more than meets the ear

A short 'puff' article By Terry Zulynik Art Director: Pär Ek
Published in On Magazine #303
Ericsson's customer magazine published quarterly by the Appelberg Publishing Agency of Sweden

Pullquote: …why not bring back the mood ringtone?

..."An even more advanced and intuitive version of the mood ringtone would use complex psychoanalytic algorithms of the party who initiated the call to determine the ringtone in the recipients' phone. Calls from family might ring in with "Oh What a Wonderful World" or from a lover "I just called to say I love you." Mood ringtones won't discriminate, and you can expect some anxiety if your phone begins to play the Grateful Dead, Grim Reaper, or worse, Yoko Ono. Oh-oh, my phone is ringing right now and it's playing "Killing Me Softly"… I hope it's a wrong number. " Read full article here